Lately I've been producing content for TechSoup Stock, particularly new products to by offered by Cisco. There are usually three or four people involved in the production process:
- writer
- editor
- web producer
- project manager
On the products I've been working on I hold the role of writer and web producer, while Sarah Marx edits and Diane Ely manages the project.
Working together we have agreed upon this system for producing content.
Content inventory
The project manager determines what content needs to be produced for a project, and which content items are highest priority.
Researching/Writing
The writer researches products for product pages (the most common type of content) and writes the content using a template in Microsoft Word.
Editing/Reviewing
Typically the content goes through one or two rounds of review before production, with the editor and writer sharing responsibility for revision.
Web production
When the content is finalized, it is plugged into BizDesk, the interface for the TechSoup Stock Commerce Server. Some HTML production is required, and there are other guidelines for entering info into BizDesk.
Final internal review
The project manager reviews the completed content and approves it for viewing by the vendor.
Vendor approval
If content is product related, it is submitted to the vendor for review before going live.
Content launch
New pages are put online.
This is just the basic process, some details have been left out and it is bound to change over time.
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